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The new boutique includes Viennese artist Lukas Gschwandtner’s triclinium formation of chaise lounge chairs, one of which is located in the show window of the new boutique, representing the link between Fendi and Fendi Casa. The store is expected to open in March, ahead of the international furniture and design trade show Salone del Mobile, slated to run April 5 to 10 in Milan. The boutique opened in conjunction with DesignFMiami, a limited-edition international design fair drawing, collectors, gallery owners, designers, curators, and critics from the US and internationally. Fendi has been a part of this event, working with established and up and coming designers like Cristina Celestino, Chiara Andreatti, Dimorestudio, Formafantasma, and Peter Mabeo.
Boosting the sense of luxury even further is a lounge area surrounded by glass walls, glowing ceilings and ivory-coloured curtains adorned with the FF logo designed by the late Karl Lagerfeld. Adjacent to this space, the men’s section can be found, featuring a setting with wood accents and leather sofas for a warm, masculine feel. Bright colours tell the story inside, adorned with fur benches, carpets, metal ceilings, and precious marble walls such as Pink and Juliet Crystal, Green Patagonia and Alaska White. Upon entering the premises, shoppers see a spherical object suspended in the centre of an atrium, accentuated by a combination of modular circular ceiling lamps. Glass objects that can be seen from the façade provide customers with a unique experience. Further upstairs from the mirrored walkway, a Fendi First bag sculpture is on display.
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Designed by the Fendi Architecture Department, with the aim of linking Fendi and Fendi Casa shops around the world. The FF logo is re imagined in a unique pattern that’s found on the walls while the ceiling around the boutique includes relief decorations. Spread out over two levels, it’s clear to see the Roman touches around the Maison. Surfaces are brushed in steel and champagne-colored metal, and Arabescato Vagli marble and concrete are modulated and juxtaposed to accentuate each piece in the collection. FF Design develops the new Fendi Casa collections, available through selective retail and a network of new single-brand shops, which also aim to offer interior design services and improve the customer experience.
Currently, the furniture manufacturing Fendi known in 60 countries, including China and countries of the African continent. Experts believe that the company will continue its development and will continue to delight fans with new collections and fresh ideas in respect of furniture, and in other areas of its activities. Photo courtesy of Fendi CasaThe opening is part of the Italian brand’s second step in a roadmap of strategic development started in 2021, in conjunction with Design Holding, through a joint venture of Fashion Furniture Design .
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The new collections were conceived through the partnership between Silvia Venturini Fendi and designer selected by the creative director of Fendi Casa herself. These joint initiatives explore a variety of styles of expression, all of which are connected by a curated attention towards creativity, materials and details. The products are then designed and produced with this vision in mind, bringing together some of the most creative designer of our time. Under this new joint venture, Silvia Venturini Fendi, the house’s director of accessories and men’s wear continues to creatively lead the Casa collection, and with Brunschwig the designer has been spearheading a major evolution of the line. Meanwhile, the house of Fendi was established by Adele and Edoardo Fendi in Rome in 1925. After the opening of the first Fendi boutique, a handbag shop and fur workshop followed.
Photo courtesy of Fendi CasaThe first flagship was in Milan’s Piazza della Scala in April of this year. The distinctive moods translate into diverse atmospheres and a range of suggestive ambiences. I consent to the processing of my personal data to create customer profiles for direct marketing purposes by Fashion Furniture Design S.p.A. I acknowledge that I may withdraw my consent at any time. I consent to the processing of my personal data for marketing purposes by the companies of the Design Holding Group as joint controllers. Multimedia personality Raymond Gutierrez and his sister-in-law, actress Sarah Lahbati-Gutierrez grace the opening of Fendi Casa at the 10th floor of Twenty-Four Seven McKinley, 24th St. corner 7th Avenue McKinley Parkway, Bonifacio Global City, Taguig City.
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Reflecting the emblematic sequence of the Palazzo Fendi in Rome, the Manila showroom’s pieces carry the fashion label’s iconic codes, such as Pequin stripes, FF and Karligraphy logos designed by Fendi’s late Artistic Designer Karl Lagerfeld, who has since been succeeded by British designer Kim Jones. Jointly owned by investment groups Investindustrial and Carlyle with record “proforma” revenues of over €700 million in 2021, Design Holding is a global leader in high-end design, with a cultural heritage of European origin, characterized by multi-channel distribution and diversified product categories. Driven by a purpose of “We design for a beautiful life,” the group encompasses brands such as Flos, B&B Italia, Louis Poulsen, Maxalto, Arclinea, Azucena, Fendi Casa, Menu, by Lassen, and Lumens. Present at the showroom’s Manila opening was Alberto Da Passano, Fendi Casa Chief Executive Officer, the former President of FENDI for Europe and Middle East.
He led the joint venture between Design Holding, a global group in the high- end design sector jointly controlled by Investindustrial and The Carlyle Group, and Fendi, the Italian luxury brand part of LVMH, to develop Fendi Casa under Fashion Furniture Design , which was born on May 4, 2021. According to the brand, it chose the Philippines as its third showroom location in the world because of Filipinos' growing fondness for luxury fashion and interior design. Nestled at the 10th floor of Twenty-Four Seven McKinley, 24th St. corner 7th Avenue McKinley Parkway, in the heart of Bonifacio Global City, Taguig’s financial and lifestyle district, the 220 square-meter showroom aims to unite fashion, architecture, craftsmanship and design in a masterful and immersive experience.
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The Materioteca is a room where customers, architects, and interior designers can through an immersive experience sample a range of materials in the Fendi Casa Collection for the purpose of personalization and bespoke design. Thierry Lemaire designed the Grand Plié sofa and armchairs, with a crafted metallic structure reminiscent of the ballet move supporting the seating in velvet and bouclé. Serge Brunschwig, chairman and chief executive officer of Fendi, underscored the “unique location” of the store, and emphasized how the retail project stems from the new partnership with Design Holding and how it reflects the “great synergy” between the Fendi brand and its Casa collection. “The opening will reinforce Fendi’s presence in Milan to highlight the importance of this city as Italian capital of fashion and design,” he said. Fendi Casa, luxury home label of Italian fashion house Fendi, recently swung open its third showroom in the world –... MANILA, Philippines — Fendi Casa, luxury home label of Italian fashion house Fendi, recently swung open its third showroom in the world – the first in the Philippines and in Asia.
At the moment we are replenishing the product catalogue and only a small part of the furniture assortment which we can offer you is represented on our website. Fendi carries out its projects in small numbers, creates them in the utmost secrecy till the moment of admission to the salons, intriguing customers and competitors. The second Fendi Casa boutique is a part of a strategic development with Design Holding. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. The new Fendi Casa collection marks the start of a prestigious partnership with Design Holding – the world’s leading high-quality design group.
The history of furniture Fendi originated in 1925, when in Rome have led by Adele and Edoardo Fendi family workshop for the production of handbags, belts and fur coats of their own production. Small workshop gradually gained a reputation and became popular among Italian aristocracy and make things worse. Founded in November 2018, Design Holding comprises design, furniture and lighting companies B&B Italia, Flos and Louis Poulsen. In April, Design Holding entered into an agreement to acquire YDesign, one of the leading digital platforms in the U.S. for e-commerce in high-end lighting and furnishing products. The first Casa collection created through the FF Design joint venture was previewed in October, staged at Fendi’s headquarters in Rome, at the Palazzo della Civiltà Italiana, and it will be fully unveiled during the next edition of Salone del Mobile next year. I consent to the processing of my personal data to create customer profiles for direct marketing purposes by the companies of the Design Holding Group as joint controllers.
Like the Carrara marble, Calacatta marble can also be quarried only in one place in the world -- Carrara, Italy. Although the two kinds of marble look the same and are predominantly white, Calacatta is double the price of the more usual Carrara marble since Carrara marble’s gray veins and streaks are stronger, more predominant, more orderly as if in a pattern, and sometimes coming in shades of gold . © luxuryfurnituremr.com — a full range of facilities furnishing from Europe and the United States all over the world.
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